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News:

Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine Brand on the Bottle

As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wilson says the base root of the issue may be that we are not communicating the message that the consumer wants to hear. The post Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine Brand on the Bottle appeared first on Wine Industry Advisor. ...


Constellation’s Mondavi Improperly Obtained, Deceptively Use Famed “To Kalon” Designation

The post Constellation’s Mondavi Improperly Obtained, Deceptively Use Famed “To Kalon” Designation appeared first on Wine Industry Advisor. ...


Reustle-Prayer Rock Vineyards, 2017 Northwest Winery of the Year, moves up to #4 on all-time Platinum Award winning list.

The post Reustle-Prayer Rock Vineyards, 2017 Northwest Winery of the Year, moves up to #4 on all-time Platinum Award winning list. appeared first on Wine Industry Advisor. ...


Afternoon Brief, March 20

How the Flooding Affected Sonoma’s 2019 Vintage: Northern California wineries and vineyards continue to clean up and dry out from the unusually heavy rainfall that hit in late February and caused some of the areas worst floods in 20 years... The post Afternoon Brief, March 20 appeared first on Wine Industry Advisor. ...


3 Badge Beverage Corporation Extends Bozal Line with 3 New Mezcals

The post 3 Badge Beverage Corporation Extends Bozal Line with 3 New Mezcals appeared first on Wine Industry Advisor. ...


Jordan Winery Unveils New Dining Room by Geoffrey De Sousa

The post Jordan Winery Unveils New Dining Room by Geoffrey De Sousa appeared first on Wine Industry Advisor. ...


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